Amazon Private Label Services

Private Labelling on Amazon means selling established products under your own custom brand. After conducting detailed market research, you collaborate with trusted suppliers to produce goods in bulk, branded with your private label. These products are then shipped directly to Amazon’s fulfilment centres, where they’re stored, picked, packed, and delivered to customers. With the right approach, private label products can generate consistent sales with minimal hands-on management.

At Blue30, we provide end-to-end private label fulfilment services, covering FBA, FBM, and Vendor Central logistics—all under one roof. Each fulfilment model has unique requirements, and we expertly manage them all. From FBA prep, secure storage, and custom packaging to fast, reliable shipping—whether to Amazon fulfilment centres (FBA/Vendor) or directly to customers (FBM)—we handle every step after production.

Our 3PL services for Amazon private label brands ensure your products receive expert care from the warehouse to their final destination. With Blue30 managing your logistics, you’re free to focus on what matters most: creating quality products and growing your brand.

With a private label, the brand is entirely yours, giving you full control over business decisions, unlike arbitrage or wholesale. The key is to find trustworthy suppliers and build strong relationships with them, allowing you to resolve production concerns efficiently. This frees you up to focus on branding and marketing, which enhances customer loyalty and strengthens your brand. In the long run, selling private label for Amazon boosts your business's growth and stability, providing a solid foundation for lasting success.

Private label fulfilment supports products that are manufactured exclusively for your brand, based on your custom specifications. This gives you full control over product design, features, packaging, and overall quality—ensuring a unique offering in the marketplace.

In contrast, white label fulfilment involves generic products that multiple retailers can rebrand and sell under their own names. While both models are effective, private labelling offers greater brand differentiation and long-term value through ownership of the product experience.

Every private label brand is unique—and so are its fulfilment needs. Whether you're using FBA, FBM, or Vendor Central, each service model comes with its own specific requirements. That’s why we don’t offer one-size-fits-all pricing. Instead, we provide fully customised quotes based on your brand’s needs, volume, and fulfilment complexity.

Get started with a personalised quote today—simply request your tailored pricing below.

When searching for a 3PL partner for your private label brand, prioritise providers with experience handling similar products, advanced technology, scalable solutions, clear and transparent pricing, and responsive customer support. At Blue30, we are proud to be one of the few UK-based providers officially recommended by Amazon as a trusted service partner for private label fulfilment.