When is Prime Day 2026? Everything Sellers and Shoppers Need to Know
- Blue30
- Jul 16
- 3 min read
Amazon Prime Day is one of the biggest shopping events of the year, offering exclusive deals for Prime members and a massive opportunity for sellers to boost sales. If you’re wondering “When is Prime Day 2026?”, we’ve got you covered. Based on past trends, Prime Day 2026 is expected to take place in mid-July 2026, likely between July 7th and July 10th.
What is Amazon Prime Day?
Prime Day started as a one-day birthday celebration for Amazon but has grown into a multi-day retail phenomenon. Over the years, the event has expanded:
2015: 24-hour event
2018: 36 hours
2019: 48 hours
2025: Four-day sale from July 8 to July 11
Prime Day is Amazon’s largest annual sale, featuring discounts on thousands of products, including Amazon devices, subscription services, and top brands. It’s also an important sales opportunity for eCommerce sellers.
When is Prime Day 2026?
While Amazon hasn’t officially confirmed the dates yet, historical patterns suggest Prime Day 2026 will fall in the second week of July. This aligns with the trend of previous July Prime Days:
Tuesday, July 8, 2025
Tuesday, July 16, 2024
Tuesday, July 11, 2023
Amazon typically announces the official dates about a month in advance, so check mid June 2026 for confirmation.
Why Prime Day 2026 Matters for Shoppers
Prime Day isn’t just a chance to save it’s a strategic time to buy high-demand products, Amazon devices, and subscription services. Here are some tips to maximise savings:
Use Amazon’s AI shopping assistant, Rufus, to quickly find deals and plan purchases.
Track deals using Alexa+, wish lists, or the “Save for Later” feature.
Use Amazon Lens or Lens Live to scan products and find instant matches.
Organise purchases with Lists and Buy Again for easier checkout.
Prime Day can rival Black Friday for savings, especially for Amazon-exclusive products.
Prime Day 2026: A Massive Opportunity for Sellers
For sellers, Prime Day 2026 is more than a sales event it’s a chance to boost visibility, sell overstock, and grow your business. Here’s how you can make the most of it:
1. Increase Visibility and Sales
Amazon marketing campaigns generate massive traffic during Prime Day. If you have great products and discounts, your listings can reach a huge audience and boost conversions.
2. Sell Overstock Without Harming Your Brand
Prime Day allows you to move stock with reduced margins while maintaining brand reputation. You can feature products as Amazon deals or limited-time offers to attract buyers without long-term pricing damage.
3. Get Featured on Deal Websites
Many websites curate the best Prime Day deals. Having your product featured increases visibility and sales potential significantly.
4. Ensure Fulfilment is Ready
High sales volumes can overwhelm fulfilment operations. If you struggle with order dispatching, outsourcing to a provider like Blue30 can ensure fast, reliable delivery and help you meet Amazon’s strict fulfilment standards.
5. Use Prime Day as Training for the Holiday Season
Prime Day is the perfect test run for your eCommerce operations. Optimise your supply chain, test your website, and prepare for the holiday peak season.
How Blue30 Helps Amazon Sellers
At Blue30, we specialise in helping Amazon sellers thrive during peak sales events like Prime Day. Our services include:
FBA preparation and FBM order dispatching
Outsourced fulfilment to manage high-volume orders
Seasonal sales support for maximum efficiency and customer satisfaction
As one of the UK’s only Amazon-recommended providers, Blue30 ensures your products move at the speed required to capitalise on Prime Day 2026. Don’t leave your peak selling period to chance partner with us and keep your operations running smoothly.
Key Takeaways: When is Prime Day 2026
Expected dates: Likely between July 7–10, 2026
Event length: Typically 2–4 days
Who benefits: Shoppers, Prime members, and Amazon sellers
How to prepare: Track deals, optimise fulfilment, and leverage AI tools like Rufus
Whether you’re a shopper looking for unbeatable deals or a seller ready to maximise revenue, Prime Day 2026 is a must-watch event.
We will of course update the confirmed Amazon Prime 2026 date here when it revealed.
But if you are a Amazon seller and what to get ahead of the game reach out to our team to see how we can take the head ache out of your Amazon Prime experience.
Get a free FBA prep quotation.
Get a free FBM quotation.
Or speak to one of our Amazon experts on a free call.
