Introduction It’s no secret that Amazon has wholly revolutionised the way we think about online shopping, and for entrepreneurs, a significant part of Amazon’s appeal lies in its efficient fulfilment services for those using the platform to sell. If you are planning on selling on the platform, deciding between Fulfilment by Amazon (FBA) and Fulfilment by Merchant (FBM) can seriously change the way you run your business and can even impact how many sales you get. But what ar